Mastering Outbound Sales: Strategies for Predictable Revenue Growth
Mastering Outbound Sales: Strategies for Predictable Revenue Growth Nobody said it better than Aaron Ross, author of Predictable Revenue: “You want growth that doesn’t require guessing, hope, and frantic last-minute deal-hustling every quarter- and year-end”. In other words, If you want to take your business to a new level, you must develop a sustainable growth […]
The Role of Sales Development Representatives (SDRs) in Predictable Revenue
The Role of Sales Development Representatives (SDRs) in Predictable Revenue Sales Development Representatives (SDRs) play a crucial role in the implementation of the “Predictable Revenue” framework, initially conceptualized by Aaron Ross. They’re crucial in generating a steady stream of qualified prospects and sales opportunities for the sales team. The role of SDRs involves identifying, qualifying, […]
B2B prospecting: finding high-quality leads
B2B prospecting: finding high-quality leads Although there are very common concepts among those of us who work in different areas of marketing, more than once we take for granted that we all share the same definitions. And it is not like that. It is important to review some terms to understand why they are spread […]
B2B marketing trends: keys to success in 2024
B2B marketing trends:keys to success in 2024 The focus on what adds value is what makes a big difference in the world’s leading companies. Knowing what the emerging best practices and B2B trends in 2024 are is essential to reap significant results in your marketing and sales efforts. Nobody can fall asleep. For those at […]
Cold calling vs warm calling: understanding the value of each one
Cold calling vs warm calling: understanding the value of each one In complex times, with increasingly challenging markets, the toolbox we must manage to take our business to a new level must be increasingly larger and more diverse. The answers and solutions must be complex. There is no technique that, by itself, solves everything or […]
Unleashing Hyper-growth: Aaron Ross and Jason Lemkin’s key lessons
Unleashing Hyper-growth: Aaron Ross and Jason Lemkin's key lessons When a company wants to scale its business and begins to study strategies and ways to accelerate growth, shortly or later it comes across a golden book: “From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue”. Written by Aaron Ross and Jason […]
What is B2B lead generation and why is it increasingly important
What is B2B lead generation and why is it increasingly important Implementing the best marketing and sales strategies is non-negotiable if you want to stand out among your competitors. These days, the market demands more and better skills to have a slice of the pie and we must make the greatest effort to optimize lead […]
Meaning of cadence in business: the ideal tool to surf ups and downs
Meaning of cadence in business: the ideal tool to surf ups and downs Turbulence is inevitable in the world of outbound lead generation. There are times of greater tranquility and prosperity and times when nothing happens as planned. But there are good tools to manage the ups and downs expertly and come out on top […]
The science of outbound spearfishing: targeting your ideal customer profile
The science of outbound spearfishing:targeting your ideal customer profile Outbound spearfishing, in the context of marketing, refers to a highly targeted approach aimed at engaging with a specific set of potential customers, analogous to the precision of a spearfisher aiming for a particular fish in the ocean. While the traditional marketing mindset aims to catch […]
Cold Calling and ABM Techniques: Mastering the New Outbound Key
Cold Calling and ABM Techniques: Mastering the New Outbound Key The changes are increasingly dizzying and we are all forced to adapt permanently to the new times. In the field of marketing, evolution is constant and those of us who work in these areas must understand and embrace the changes with enthusiasm, to offer the […]