Cold calling vs warm calling: understanding the value of each one

Cold calling vs warm calling: understanding the value of each one In complex times, with increasingly challenging markets, the toolbox we must manage to take our business to a new level must be increasingly larger and more diverse. The answers and solutions must be complex. There is no technique that, by itself, solves everything or […]

Unleashing Hyper-growth: Aaron Ross and Jason Lemkin’s key lessons

Unleashing Hyper-growth: Aaron Ross and Jason Lemkin's key lessons When a company wants to scale its business and begins to study strategies and ways to accelerate growth, shortly or later it comes across a golden book: “From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue”. Written by Aaron Ross and Jason […]

What is B2B lead generation and why is it increasingly important

What is B2B lead generation and why is it increasingly important Implementing the best marketing and sales strategies is non-negotiable if you want to stand out among your competitors. These days, the market demands more and better skills to have a slice of the pie and we must make the greatest effort to optimize lead […]

Meaning of cadence in business: the ideal tool to surf ups and downs

Meaning of cadence in business: the ideal tool to surf ups and downs Turbulence is inevitable in the world of outbound lead generation. There are times of greater tranquility and prosperity and times when nothing happens as planned. But there are good tools to manage the ups and downs expertly and come out on top […]

The science of outbound spearfishing: targeting your ideal customer profile

The science of outbound spearfishing:targeting your ideal customer profile Outbound spearfishing, in the context of marketing, refers to a highly targeted approach aimed at engaging with a specific set of potential customers, analogous to the precision of a spearfisher aiming for a particular fish in the ocean.  While the traditional marketing mindset aims to catch […]

Cold Calling and ABM Techniques: Mastering the New Outbound Key

Cold Calling and ABM Techniques: Mastering the New Outbound Key The changes are increasingly dizzying and we are all forced to adapt permanently to the new times. In the field of marketing, evolution is constant and those of us who work in these areas must understand and embrace the changes with enthusiasm, to offer the […]

What is content marketing and how to use it effectively

What is content marketing and how to use it effectively We hear about content marketing everywhere and it seems to be the key that opens endless opportunities. But, in the B2B business, this exciting inbound marketing technique can be one of your best allies or your worst enemy if you do not plan and implement […]

What are the different stages of the B2B buying journey?

What are the different stages of the B2B buying journey? The B2B (business-to-business) buying journey refers to the process that businesses go through when making purchasing decisions for products or services. Unlike B2C (business-to-consumer) transactions, B2B often involves a more complex, extensive and multi-stakeholder decision-making process. While B2C purchases are typically made by just one […]

What is a lead generation funnel

What is a lead generation funnel The lead generation funnel (also known as the sales funnel or marketing funnel) is a concept used in the field of marketing and sales to describe the process that a prospect follows from being a stranger to becoming a qualified prospect for a business. Precisely, lead funnels allow you […]

What is a CRM: the technology that changed sales

What is a CRM: the technology that changed sales It is a very common acronym among those of us who work in marketing and sales, but it never hurts to explain precisely what a CRM is, what it means and why it is a technology that has changed the ways of selling products and services. […]