Broadly speaking, there are two ways of generating leads: inbound and marketing marketing.

Inbound marketing could be described as “net fishing” (marketing of nutrition), trawling for results with a net. There will be fish that come back in the net, but also boots, cans and other unwanted items.

Compared to this, outbound new business prospecting could be described as “spear fishing”.

Our approach is based on targeting specific individuals in specific companies that are strategically important to our clients’ operations in Brazil/Latin America.

Inbound marketing targets by job title, outbound targets by individual.

With inbound campaigns, the message is generic. With outbound it is specific.

Usually, this one-to-one approach is the most effective way to obtain a desirable lead, but it is also the most difficult to accomplish due to the complexity in scaling and automating this process.

Outbound prospecting is a precision tool, based on one-to-one not one to many communications.

Our services put you in touch with the people you really want to talk to, and the companies where you want to invest your time and resources.

Inbound marketing is based on volume, campaigns can involve tens of thousands of emails or impressions per day. Outbound prospection cadences do not operate this way.

In fact, operationally, they cannot.

For data compliance reasons we are limited to 200 emails per day with the software platforms we use.

We will NEVER spam. It doesn’t work, we hate it and is technically impossible for us to do.

Unlock Latam takes a unique approach to lead generation that differentiates us from using Linkedin or Google campaigns. While Linkedin is focused on social selling (inbound) and Google campaigns revolve around search engine marketing or ads (inbound), our strategy is centered on outbound methods. Here's how we stand apart:

One-to-One Outreach: Our approach is highly personalized and one-to-one. Unlike Linkedin ads, which target multiple users simultaneously, we prioritize individualized communication to establish meaningful connections with prospects.

Complementary to INBOUND Strategies: While INBOUND strategies like Linkedin and Google campaigns attract leads through content and search visibility, our OUTBOUND methods actively reach out to potential customers. Our approach complements INBOUND strategies, enhancing your lead generation efforts.

At Unlock Latam, we believe that a holistic lead generation approach incorporates both INBOUND and OUTBOUND strategies. By leveraging our specialized one-to-one outreach, we maximize the effectiveness of your lead generation efforts, helping you achieve better results and drive business growth."

Our approach combines outbound marketing and account-based marketing, which are complementary yet distinct strategies.

Outbound marketing, as practiced by Unlock Latam, involves personalized one-to-one communication with individuals in strategically important companies in Brazil and Latin America. It's like spearfishing, targeting high-value prospects with precision.

Account-based marketing, on the other hand, focuses on targeting specific accounts or companies as a whole. It aligns marketing and sales efforts to engage and nurture key accounts throughout the buyer's journey, considering multiple decision-makers and influencers.

Unlock Latam's outbound marketing targets specific individuals in specific companies, while account-based marketing takes a broader approach, encompassing entire accounts. Both strategies aim to optimize lead generation, but account-based marketing involves a comprehensive approach across various media channels and influencers within the target accounts.

There are several reasons why relying solely on your business development/sales team for lead generation may not be the most effective and efficient approach:

Time Optimization: Lead generation requires a significant investment of time and effort. Researching prospects, identifying key decision-makers, and crafting personalized outreach messages can be time-consuming tasks. By outsourcing these activities to Unlock Latam, we free up your business development/sales team to focus on what they do best: selling. Instead of spending valuable time on cold outreach, your team can allocate their energy towards building relationships, closing deals, and nurturing existing leads.

Specialization: Unlock Latam specializes in lead generation and has developed expertise in targeting specific individuals in specific companies. Our team is dedicated to staying updated on the latest lead generation strategies, tools, and best practices. By partnering with us, you benefit from our specialized knowledge and experience, allowing your sales team to focus on their core strengths.

Partnership Approach: We view ourselves as partners with your sales team. We work closely with your team to understand your specific goals, target market, and ideal customer profile. This collaborative approach ensures that our lead generation efforts align with your overall sales strategy. By working together, we can provide a more comprehensive and cohesive approach to generating leads, leveraging the strengths and expertise of both parties.

Enhanced Effectiveness: By combining the efforts of your business development/sales team with Unlock Latam's lead generation services, you can achieve greater effectiveness in generating and converting leads. Our targeted approach, combined with your team's knowledge of your products/services and industry, creates a powerful synergy. Together, we can maximize the impact of your lead generation efforts, resulting in higher-quality leads and increased revenue opportunities.

Outsourcing lead generation to Unlock Latam allows your business development/sales team to focus on their core competencies: selling, building relationships, and closing deals. We bring specialized expertise, a partnership mindset, and a collaborative approach, allowing us to work together effectively and efficiently. By combining our efforts, we can optimize lead generation and enhance your overall sales performance.

Of course you can, but our offer is not just based on technology - it’s based on 10 years experience supporting international businesses to communicate and expand to the Latin America market.

This is a complex and time consuming process that requires communications insight and knowledge of the local market to be effective.

If software is a car, you still need a driver. But to get where you want to be as quickly as possible, you need the most experienced and skilled driver possible.

Our offering is designed to free up your sales team or country manager to focus on closing deals.

Unlock Latam guarantees results through a clean, transparent, and highly optimized process that addresses specific business pain points. Our process involves the following steps:

Immersion, market intelligence, and mapping: We analyze your business and target prospects in Latin America, identifying engaging features and mapping high-value companies and contacts.

Localisation of sales messaging: We help you adapt sales assets to ensure cultural appropriateness and differentiation from competitors.

Technology setup and email cadence design: Our specialists design effective one-to-one message cadences using industry-leading tools.

Outbound prospecting and campaign optimization: We conduct data-driven outreach to pre-approved prospects, monitoring performance metrics, proactively engaging hot leads, and capitalizing on opportunities.

Reporting and counsel: Detailed weekly reports highlight engagement metrics and provide insights for optimization during client calls.

Background briefings and facilitation: We support meeting scheduling, provide briefing materials, and offer translation services.

Closing: Your sales team takes over communication to finalize deals.

Financial consultancy: Our finance team assists with due diligence, risk management, contracting advice, financial analysis, compliance guidance, and financial structuring for outbound activities.

Our comprehensive process optimizes lead generation, supports ongoing activities, and facilitates effective deal closures.

All outreach campaigns are conducted on behalf of your business, not as "Unlock Latam." Our role is to optimize and support you in this process.

At Unlock Latam, we understand the importance of maintaining your brand identity and fostering personalized connections with your target prospects. When conducting outreach campaigns, we act as an extension of your internal business development team. Our focus is on optimizing the outreach process and providing support to ensure the best possible results for your business.

By working closely with your team, we align our efforts with your overall sales and outbound marketing strategies. This collaborative approach allows us to customize the messaging, positioning, and tone to resonate with your target audience effectively.

Our goal is to enhance your outreach campaigns and make them more targeted, efficient, and effective. We leverage our expertise, market intelligence, and technology tools to optimize your outreach efforts while supporting your business throughout the entire process.

We have zero tolerance for intrusive and irrelevant communications. Our data-driven approach is focused on targeted and personalized outreach, respecting the boundaries of individuals in potential prospect companies. For data compliance reasons we are limited to 200 emails per day with the software platforms we use, and we rarely send this many. We will NEVER spam. It doesn’t work, we hate it and is technically and legally impossible for us to do.

You have full control over the messages we send on behalf of your company.

At Unlock Latam, we prioritize collaboration and transparency. Before any outreach campaign, we work closely with you to understand your brand, messaging preferences, and target audience. We create a collaborative process where you have complete control and final approval over all messages we send.

By giving you control over the messages, we ensure that the outreach aligns with your brand identity and messaging objectives. Your input and review are integral to our process, guaranteeing that the messages accurately represent your company's values and resonate with your target audience.

At Unlock Latam, compliance with local data protection laws is a must. We understand the importance of safeguarding personal data and maintaining the highest standards of privacy and security. To ensure compliance, we only use Certified Platforms. These platforms are designed to comply with relevant data protection regulations, providing a secure environment for handling and managing data.

Our team is fully certified and undergoes rigorous training and certification in local data protection laws. We stay updated on evolving regulations to ensure that our practices align with the latest requirements. This knowledge enables us to handle personal data responsibly and ethically throughout our operations.

We are committed to upholding the privacy rights of individuals and maintaining the trust of our clients by implementing robust data protection measures.

Our outbound marketing in Latin America stands out with a methodology tailored to the local market. We adapt international best practices to the region, considering business culture and individual preferences. Our multi-layered cadences engage different personas, utilizing personalized narratives, influencer targeting, and re-engagement strategies. We combine technology with human expertise to create effective messaging.

Our ongoing campaigns build trust over time, utilizing to Y-Funnel strategy for proactive and coordinated outreach.

In summary, our approach combines tailored strategies, cultural sensitivity, and a focus on building meaningful connections in Latin America's unique business landscape.

We love data and technology, but we don’t rely on AI for copywriting. AI can be useful in many things, and speed up working practice, particularly around organization of information, but it cannot deliver the last mile in terms of conversions, it can only give you the average. At Unlock Latam, we don’t believe in average performance, we go further and deeper, this forms a key part of “Our Philosophy”.

All programmes are bespoke to client requirements.

Fees based on transparent consultancy hours vs deliverables model.

No. Unlock will never ask you to make additional purchases outside our core fees.

At Unlock Latam, our program design revolves around a client-centric approach that starts with your business targets. We believe in working backwards to ensure our strategies align with your specific needs. When you partner with us, we collaborate closely with you to understand your objectives and quantify your lead generation requirements, including the number of leads and meetings you need. For more detailed information on our services and how we tailor them to meet your goals, please visit our services page.

By putting your business targets at the forefront, we can design customized programs that deliver the desired outcomes, maximizing the effectiveness of our lead generation efforts. Unlock Latam is dedicated to providing solutions that align with your unique requirements, helping you unlock your business's growth potential in Brazil and Latin America.

Our typical contract is for 12 months, we are confident enough in the results we deliver to offer all our clients 30 day notice periods. 

Unlock Latam forms a close partnership with your business development team, maximizing collaboration and results. Through our Y funnel partnership, briefings, and ongoing support, we ensure seamless integration and shared success. Key points include:

Y Funnel Partnership: We align our efforts with your team to optimize lead generation and conversion, fostering a collaborative approach.

Briefings: Thorough briefings help us understand your target audience, messaging, and sales objectives, enabling tailored lead generation activities.

Ongoing Support: Unlock Latam provides continuous communication, updates, and strategic guidance to support your team's success.

Strategic Partners: We view ourselves as strategic partners, leveraging our expertise to enhance your lead generation capabilities.

Dedicated Relationship: Unlock Latam is committed to establishing a strong working relationship with your business development team, united in achieving your objectives in Brazil and Latin America.

At Unlock Latam, we prioritize transparency and accountability. Here's how we demonstrate our commitment:

Transparent Reporting: We provide detailed reports on the progress and outcomes of our lead generation campaigns, giving you visibility into the results achieved.

Access to Campaign Email Accounts: You have access to the email accounts used for campaign outreach, allowing you to review and monitor communication exchanges for transparency and authenticity.

Approval on All Materials: We seek your approval on email templates, messaging, and campaign collateral to ensure alignment with your brand and guidelines.

For more information on our transparency practices, please refer to our services page. We are dedicated to building trust and delivering value through our lead generation services."

Note: For specific details, please visit “Our Services” page.

Yes, 100%. No messages are sent without client visibility and approval.

You have full control over the messages we send on behalf of your company.

At Unlock Latam, we prioritize collaboration and transparency. Before any outreach campaign, we work closely with you to understand your brand, messaging preferences, and target audience. We create a collaborative process where you have complete control and final approval over all messages we send.

By giving you control over the messages, we ensure that the outreach aligns with your brand identity and messaging objectives. Your input and review are integral to our process, guaranteeing that the messages accurately represent your company's values and resonate with your target audience.

Unlock Latam is an independent but official partner to Sherlock Communications, sharing the same founding team. While Unlock and Sherlock Communications operate as separate entities, we maintain a close working relationship and collaboration. Our partnership allows us to offer highly complementary services that benefit our clients.

Both Unlock Latam and Sherlock Communications have a diverse and extensive client portfolio, enabling us to leverage our collective expertise and insights to deliver comprehensive solutions. This relationship ensures that our clients can access a broader range of services and tap into a wealth of knowledge and experience in the fields of B2B lead generation and communications.