What Is Prospecting? The first step for a strong strategy

What Is Prospecting?The first step for a strong strategy Prospecting marketing is the process of identifying and qualifying potential customers (prospects) who have a high probability of becoming actual buyers of a product or service. There are very common concepts in the commercial processes of any company that we sometimes hear or repeat without being […]

What is spear fishing?

What is spear fishing? Spearfishing comes from getting spear leads: It is common within B2B businesses to separate leads into 3 different categories:  Seeds It is usually the lead generation that flows naturally, through word of mouth. These leads have a very high conversion rate and are attracted organically. The main channels used to acquire […]

What are the challenges of entering the Latin American market?

What are the challenges of entering the Latin American market? LDO Comment: Breaking into the Latin American market presents challenges such as cultural diversity, language barriers, complex regulatory environments, varying economic conditions, local competition, logistical complexities, and building trust with customers. Understanding these challenges and adapting business strategies accordingly is essential for successful market entry […]

Why is lead generation important for your business?

Why is lead generation important for your business? The power of spearfishing Lead generation is the very soul of each business. Without leads, there is no business. In order for a business (any type of business) to profit, it must have clients. To have clients it must generate them. In B2B(business to business) particularly, there […]