What are the different stages of the B2B buying journey?

What are the different stages of the B2B buying journey? The B2B (business-to-business) buying journey refers to the process that businesses go through when making purchasing decisions for products or services. Unlike B2C (business-to-consumer) transactions, B2B often involves a more complex, extensive and multi-stakeholder decision-making process. While B2C purchases are typically made by just one […]